→DIFFERENTIATING A DTC BRANDUsing Scott Galloway’s (NYU Stern, Section4) strategy frameworks, developed recommendations for an ecommerce company.→LAUNCHING A GROCERY CPGBringing a brand to life from brand foundation to go to market strategy and future growth plan.→INNOVATING BRICK & MORTARAn immersive retail experience delivered within a luxury residential high-rise in Manhattan.→TARGETING B2B2CReimagined Snowe’s Trade program to be a competitive and compelling offering for design professionals.→BUILDING AN OMNICHANNEL STRATEGYDeveloped the marketing strategy for a B2B luxury wedding vendor, with a focus on digital.