DIFFERENTIATING A DTC BRAND
Using Scott Galloway’s (NYU Stern, Section4) strategy frameworks, developed recommendations for an ecommerce company.
insightWith Covid-19 accelerating a focus on home and consumer confidence growing online, Snowe can leverage their whole-home offering to establish category dominance.
actionConducted a brand audit, created a brand identity model, and pulled market research and consumer insights to craft actionable recommendations.
recommendationSnowe can win by building community, adopting social commerce, and developing a subscription model, owned and in partnership, that creates a recurring revenue stream to grow brand equity and business bottomline.
Case Study