→LAUNCHING A GROCERY CPG
Bringing a brand to life from brand foundation to go to market strategy and future growth plan.
insightConsumers have adopted buying food online and DTC, and are keen to discover new products.
actionUsing market research, consumer insights, and cultural trends, created brand guidelines, informed brand identity system, and product strategy to bring idea to fruition.
outcomeDeveloped an elevated CPG brand targeted to a niche ethnic demographic. Along with a product line of high-quality foods, took a holistic approach to create a brand that consumers can learn and grow with.
Launching Soon