→TARGETING B2B2C
Reimagined Snowe’s Trade program to be a competitive and compelling offering for design professionals.
insightDesign professionals were an untapped customer segment who could deliver massive value through higher AOV, network effects, and design-adjacent associations.
actionLed customer interviews and leveraged historical data along with competitive market research to create a program with compelling incentives and a high-touch customer experience.
outcomeSaw a 140% increase in YoY traffic and 2x average time on site. Participated in the Architectural Digest Design Show. Saw a steep increase in new account creation.
Executed