¡Saludos! I’m Zaira Stefani Vallejo - a Strategist and Brand Marketer interested in the intersection of culture and commerce. Specifically, how global trends and human emotions shape spending behavior and the future of our relationship with companies.
With an integrated approach to Marketing and Business Strategy, companies can create better products, build consumer bonds, and tell a compelling story - all the while driving growth, unlocking revenue, and cementing their position as a legacy brand. Experience in ecommerce and direct-to-consumer has shaped my holistic, very hands-on approach to working with brands: pushing them to have a little fun and challenge the norm because we're all just here for a good time.
A form gives me an idea, this idea evokes another form, and everything culminates in the figures, animals, and things I had no way of foreseeing in advance.-- Joan Miró