¡Saludos! I’m Zaira Stefani Vallejo - a Strategist and Brand Marketer interested in the intersection of culture and commerce. Specifically, how global trends and human emotions shape spending behavior and the future of our relationship with companies.

With an integrated approach to Marketing and Business Strategy, companies can create better products, build consumer bonds, and tell a compelling story - all the while driving growth, unlocking revenue, and cementing their position as a legacy brand. Experience in ecommerce and direct-to-consumer has shaped my holistic, very hands-on approach to working with brands: pushing them to have a little fun and challenge the norm because we're all just here for a good time.

Teaser introduction link to Zaira's thought process diagram
THE WOMAN
So, here’s me.
And since you asked, Zaira rhymes with Tyra, as in Banks.
Portrait of Zaira
THE WORK
A pre-launch grocery CPG tapping an emerging demographic during a digital acceleration. See More.A mood board for a CPG brand including blue, pink and brown tones, food photography, and a Mexican inspired graphic.
Recommendations for a DTC brand to win market share by innovating on their existing business model. See More.A presentation slide describing American consumer shopping behavior with lifestyle images from home company Snowe.
Innovating the retail experience to bring a collective of brands into the consumer’s home. See More.A living room decorated with cream, black, and brown tone furniture, framed by windows and natural light.

A form gives me an idea, this idea evokes another form, and everything culminates in the figures, animals, and things I had no way of foreseeing in advance.-- Joan Miró